There’s something different about Human Resources at Green River. You may have noticed our newsletter and other efforts to openly communication and engage with the campus as a whole. This week, in collaboration with Marketing and Communications, we presented to the Board of Trustees!
Allison Friedly, the Executive Director of College Relations, led the presentation and discussed the overall strategic communication plan. She focused on key principles, alignment with the college’s strategic plan, our wide range of audiences, strategies and initiatives, and the need for accountability in all marketing efforts. HR then provided background information on our goals of expanding recruitment efforts, establishing a meaningful and memorable connection, and showcasing employees across the institution.
As we continued the presentation we answered trustee questions and provided insight into future plans and collaborative efforts. We communicated our belief that our employees really are our most valuable resource and that the response we’ve received from recent efforts has been overwhelmingly positive. One of the best questions asked related to analytics and tracking the effectiveness of all communication efforts.
As we ended the presentation we emphasized the importance of collaboration in any marketing effort at the institution. One of our very first steps in HR was touching base with MarCom and reviewing all branding, web, and social media policies to ensure HR efforts aligned with the institution as a whole. As more and more departments commit to expanding their marketing and communication, this collaboration will also be the key to their success. MarCom is currently developing a more robust support system and we can’t wait to continue this partnership.